Personalized Albums
Product Introduction
 
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Objective:

Introduce a long-awaited imprintable photo album that will boost market position for the world leader in scrapbooking.

Features:

This two-minute product introduction brought tears, cheers and a standing ovation from thousands of Creative Memories sales consultants as the big screen filled with perfect images to kick off the Persona™ line of imprintable photo albums.
 
In a crowding field of suppliers, Creative Memories leads the scrapbooking industry with distinctive communications to its sales force of 70,000 consultants worldwide.
 
David simply "got lucky" with a perfect day of autumn sunshine. But the casting, location, direction, voice and post production are the result of a lifetime of knowledge and experience the producer brings to every assignment.

Credits:

David Klassen, producer, director, editor, voice. Darren Lazarre, steadycam. QuarterTon, line producers. Undertone Music, original score.

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