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Cat E-Series Tractors
Product Positioning
QuickTime Clip:
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Windows Media Clip:
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Objective: |
Prepare prospective buyers in the large-scale agricultural market for a buying decision. Position the efficiency of E-Series tractors
favorably against others in the marketplace. And, by the way, do it in winter when NOTHING agricultural is growing.
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Features: |
"Flying Cam", a small remote-controlled helicopter with DV camera
inside, was used to reduce chop and debris from rotors in scenes where a slow-moving subject was studied aerially but still close to the soil.
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Credits: |
David Klassen, writer, producer, director, editor. Camera, Steve
VanOsdale, Mike Gitler. Original score, Undertone Music. Aerial
videography, Flying-Cam.
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